OTT Ads

Caution

Approach with care. With great power comes great responsibility. When executed correctly, OTT Ads can revolutionize your marketing strategy. But use caution, as a misstep can turn off your audience and damage your brand.

Things to know

Over-the-top (OTT) advertising has become increasingly popular in recent years as more and more people turn to streaming services to consume video content. With OTT ads, you can reach a highly engaged audience on platforms such as Disney Hotstar, Jio Cinemas, and others.

One of the main advantages of OTT ads is that they are highly targeted. Because viewers are logged in to their streaming accounts, you can use data to reach specific audiences based on demographics, interests, and viewing habits. This means you can deliver personalized ads that are more likely to resonate with your target audience.

Another advantage of OTT ads is that they are non-skippable. Unlike traditional TV ads or even some digital ads, viewers cannot fast-forward through OTT ads. This means your ad is guaranteed to be seen by viewers, increasing the likelihood of ad recall and conversion.

Finally, OTT ads offer a high return on investment (ROI). Because of their targeted nature and non-skippable format, they have been shown to be effective at driving brand awareness, website traffic, and even sales.

With our OTT ad deployment services, you can take advantage of these benefits and reach your target audience in a new and impactful way.

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Audience Targeting

With OTT Ads, you can target specific demographics, interests, behaviors, and locations to ensure that your ads are seen by the right people.

Engagement

OTT platforms offer a highly engaging viewing experience, which means that viewers are more likely to pay attention to your ads and engage with your brand.

Measurable

OTT Ads offer advanced tracking and reporting capabilities, so you can easily measure the success of your campaigns and make data-driven decisions to improve your ROI.

Still thinking?

Our expert sales team can help you ease the decision making process.